In 2010, 90% of homebuyers began their search using the internet.
In 2010, 77% of homebuyers drove by or viewed a home they saw online.
A website that ranks well for one or a few common keywords may now be a less effective tool than a website that ranks well for the more specific keywords that today’s buyers type into a Google search box.
In the past five years, the process of selling real estate has changed. Five years ago, a customer would walk in the door to begin the buying process. Now, they have already spent weeks doing web-based research, and walk in telling you which properties they’d like to see. These customers are better prepared, and further along in the decision-making process. To compete in this new world, your website has to be superior. It cannot simply exist. It must be easy to use. It must present information clearly, so that visitors want to come back again and again. And it must be Google-friendly. Welcome to Rover. Rover is a whole new concept in real estate IDX. It is graceful, powerful, and it speaks the language of search engines.