Rover IDX Real Estate Solutions http://www.RoverIDX.com Real Estate Websites | MLS Integration | WordPress IDX Fri, 13 Apr 2012 13:46:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Long Tail searches and Real Estate http://www.RoverIDX.com/2011/06/long-tail-searches-and-real-estate/ http://www.RoverIDX.com/2011/06/long-tail-searches-and-real-estate/#comments Fri, 17 Jun 2011 16:50:02 +0000 Rover http://www.RoverIDX.com/?p=96 If you are new to the internet and search engine stuff, you might not know that most successful websites only get about 25%-50% of their traffic from their main keywords. If your main keyword phrase is “chicago real estate” and you somehow manage to get a top ranking for it, it would still only be responsible for a fraction of your boat loads of traffic. Where will the other 50% of your traffic come from? From the “long tail” of course. The hundreds and thousands of other keyword phrases that relate to “chicago real estate.” Those keyword phrases that represent the thousands of niche markets within the giant world of Chicago real estate. If I were looking to move to the Bucktown neighborhood of Chicago, would I go to Google and choose a Realtor specializing in Chicago real estate or would I choose one that specializes in the Bucktown neighborhood of Chicago? Easy answer… I would choose the person that I perceive to be the expert. People gravitate towards true expertise. Read entire article…
Summary: 
  • Fact: To compete, your real estate business needs stay ahead of the competition
  • Opportunity: Most real estate websites are not Long-Tail friendly
  • Good news – Rover is Long Tail-friendly !
Contact us for a free analysis of your website.
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  • MLS / IDX search capabilities
  • Detailed property information
  • Print PDF’s for your clients
  • Maps
  • Rental properties
  • Comprehensive reporting package to assist with CMA’s and understand market trends
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