Rover IDX Real Estate Solutions

If you are new to the internet and search engine stuff, you might not know that most successful websites only get about 25%-50% of their traffic from their main keywords. If your main keyword phrase is “chicago real estate” and you somehow manage to get a top ranking for it, it would still only be responsible for a fraction of your boat loads of traffic. Where will the other 50% of your traffic come from? From the “long tail” of course. The hundreds and thousands of other keyword phrases that relate to “chicago real estate.” Those keyword phrases that represent the thousands of niche markets within the giant world of Chicago real estate. If I were looking to move to the Bucktown neighborhood of Chicago, would I go to Google and choose a Realtor specializing in Chicago real estate or would I choose one that specializes in the Bucktown neighborhood of Chicago? Easy answer… I would choose the person that I perceive to be the expert. People gravitate towards true expertise.